Our Business
Plan
Exclusive Listing
By exclusively listing with us, it gives our firm the proper pre-sales time and ability to
analyze each property, offer solutions to overcome or repair any shortcomings and then present each space at its
personal best in the marketplace. Our analysis, many of our tips for presenting your property, and our sales &
marketing plan are included in the listing package. This includes:
For Homes:
- A pre-sale home inspection with sales & market analysis.
- Computer generated plan drawings of your home.
- Personalized tips for home staging.
- A specialty photo shoot for your ad space on our site.
- Professionally written & documented listing information.
For Raw Land Parcels:
- Assessment of suitability for a house-building site.
- Overview assessment for farming & waterpower projects.
- Documentation of the assailable features of the land.
- A specialty photo shoot for your ad space on our site.
- Professionally written & documented listing information.
Sellers Pre-Sale Home Inspection
The pre-sale home inspection is a key piece of our work product. An interior and exterior home
inspection, is used to analyze the soundness & quality of construction for the building. We provide computer
generated (to scale) diagrams of the building footprint and all interior room dimensions in the house. This will
make it much easier for any potential buyers from Hong Kong (for example) looking at your ad over the internet to
understand the layout of your home and decide if it will work for them. Pictures and virtual tours cannot provide
this information.
Unless your builder has already provided you with a computer based set of drawings, these are
rather time consuming to reproduce. This is in fact why no other realtors provide this in a standard
listing. But this is a standard feature in our service package. In addition, we are in the preliminary stage of
developing a plan for our own You Tube page so stay tuned.
Experience
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We can benefit the seller not only because of our years of education and work
history. But because of our own personal experiences buying, renovating and selling five personal
homes. If I had ever known I was going to get into this as a full time business, I sure would have
taken a lot more photographs of our work. But luckily with our last renovation I took multiple
candid shots that I display in Visual Marketing.
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We’ve been in your shoes both as seller and buyer. Martin & I have spent more than ten years
doing some form of renovation, remodeling, home improvement work or study. We know how to focus the buyer on your
home’s strongest selling features, and better target those clients who will be appreciative of the property that
you have to offer, large or small.

In addition to this being a service for the seller it will benefit the buyer. Why? Because, in
good conscience, I cannot sell a sow's ear as if it were a silk purse. We will go over the property and analyze its
flaws as well as its assets, and publish our findings to market. If it’s a fixer-upper we will tell you so.
Our Mission
Our overall mission is to offer a somewhat more unique & innovative approach to real estate
sales, devising a customized sales & marketing plan for each property. To do this we spend time educating and
advising the home seller with many easy tips on how to better prepare their home or parcel to be ready to compete
in the worldwide marketplace. To achieve this, we have developed a specialized business plan integrating both
“brawn” (renovation) and “beauty” (design).
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Brawn
In addition to our free package of listing services mentioned above. We also
offer some additional pay-for services. For those requiring field-based (not aerial) plot
plan, we can provide a survey done by a professional engineer. To be clear he is
not a licensed Chilean civil engineer but his survey work is admissible in United States
Court trial work. So we guarantee this product for the purposes of rendering to scale drawings for
parcel and plot plans. These are for enhanced marketing purposes and not admissible legal documents
in Chile.
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Beauty
Looking from an aesthetics perspective we can help you to develop a strategy for
pre-sale home remodeling, repair or updating. Regarding the importance of interior design many home
sellers don’t understand the significance of the appearance of their house from a marketing
perspective. Today’s finicky buyers want the value of a pre-owned home with the look &
feel of it having been essentially just remodeled and without inhabitants. In a buyers market they
can get what they want. So your home must be presented as well as possible, unless you don’t
mind being the wallflower at the dance, as your property may very well languish on the market.
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Summary
Because we work for not only the seller but also the buyer, these strategies are beneficial to
both parties. With an updated and enhanced look, your home is more desirable and appeals to a broader range of
clients. A modest investment can get you a faster sale and a better price than you would have gotten otherwise. It
is also to the buyer’s advantage to choose from our listings because all of our exclusive properties are
pre-screened and we have the information and skills to give you an honest assessment of its worth. We’re not just
working on comps. And with much of the pre-sale work completed, many of our properties will be move-in ready!!
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